Intellectual Property Policy

All intellectual and industrial property rights relating to the website of Max Platform, S.A. de C.V. (hereinafter, “VIVRA”), including without limitation its graphic design, structure, source code, interfaces, databases, software, features, logos, trade names, texts, images, audiovisual materials and any other available content (hereinafter, the “Content”), are the exclusive property of VIVRA or, where applicable, of third parties who have authorized their use.

The Content may be protected under the applicable law of the United Mexican States, including the Federal Copyright Law and the Federal Law for the Protection of Industrial Property.

Any use, reproduction, distribution, transformation, adaptation, public communication, exploitation or appropriation, in whole or in part, of the Content without the prior written authorization of VIVRA is strictly prohibited.

The trade name VIVRA, its logo, and any other distinctive sign, trademark, commercial notice, denomination or identifying element used on the website are the property of VIVRA or are duly licensed in its favour.

The denominations relating to the products or services published on the site may constitute distinctive signs protected under applicable law.

Use, reproduction, imitation or appropriation of those trademarks or distinctive signs by third parties without the express written authorization of VIVRA is strictly prohibited and may give rise to the corresponding legal actions.

VIVRA invests human, technological and financial resources in generating original content through its blog and other digital channels, for informational, educational and business communication purposes.

All articles, analyses, guides, publications and editorial materials (hereinafter, the “Editorial Content”) are the property of VIVRA or of their respective authors.

Content distributed as “exclusive content” through a newsletter or subscription is considered proprietary information of VIVRA, and therefore:

• It may not be reproduced, distributed or exploited for commercial purposes without prior written authorization.
• Its use is limited to the subscriber’s personal, informational and non-commercial sphere.

The technology tools available on the website, including simulators, calculators, digital interfaces, models, algorithms, methodologies, technological developments and features (hereinafter, the “Tools”), may be the intellectual property of VIVRA. The following are strictly prohibited:

• Reverse engineering, decompilation, disassembly or any attempt to obtain the source code.
• Using automated tools (including bots, scrapers or crawlers) to extract information, data or operating logic.
• Reproducing, replicating or exploiting the Tools for commercial or competitive purposes.

Improper use of the Tools may give rise to legal liability under applicable law.

Permitted use. The user may:

• Access, view and browse the website.
• Download or print extracts of the Content solely for personal, informational and non-commercial use.

In all cases, VIVRA must be credited as the original source.

Restrictions. The following are strictly prohibited:

• Modifying, adapting, translating or creating derivative works from the Content.
• Using the Content for commercial, advertising or profit-making purposes.
• Reproducing, distributing, publicly communicating or exploiting the Content without authorization.
• Removing or altering copyright or intellectual property notices.

If any user or third party considers that content available on the website infringes their intellectual property rights, they may notify VIVRA at hola@vivra.shop for review. The notice must contain at least:

• Full name and contact details of the claimant.
• A clear description of the allegedly infringing content.
• Its specific location within the website.
• Documentation evidencing ownership of the rights.

VIVRA will review the request and may, where appropriate, remove, block or modify the content concerned in accordance with applicable law.

Unauthorized use of VIVRA’s Content, trademarks, distinctive signs or Tools may give rise to the corresponding civil, administrative or criminal actions.

For the interpretation, performance and enforcement of this Policy, the parties submit to the applicable laws of the United Mexican States and to the jurisdiction of the competent courts of the City of Monterrey, Nuevo León, waiving any other venue that may correspond to them by reason of their present or future domicile.

VIVRA reserves the right to modify, update or supplement this Intellectual Property Policy at any time, to adapt it to legal, regulatory or internal changes. Changes will be published on the website and take effect from the date of publication.

For any query relating to this policy:

Email: hola@vivra.shop

Registered address: Av. Emiliano Zapata 375, Col. Sta Cruz Atoyac, Benito Juárez, C.P. 03310, Ciudad de México