Cookies Policy

The purpose of this Cookies Policy is to inform users of the website of Max Platform, S.A. de C.V. (hereinafter, “VIVRA”) about the use of cookies, web beacons, tracking pixels and similar technologies (together, “Cookies”) that allow information to be collected when users visit the website.

By using the platform, the user accepts the use of cookies in accordance with this Policy, unless they disable them through the corresponding settings.

This policy forms part of VIVRA’s Privacy Notice and has been prepared in accordance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties.

Cookies are small text files stored on the user’s device when they visit a website. They allow the site to remember information about the user’s browsing, which makes it easier to use on later visits and improves the browsing experience. Among other functions, they allow:

1. Recognising the device.
2. Remembering preferences.
3. Keeping sessions active.
4. Analysing browsing behaviour.
5. Improving the user experience.
6. The user’s IP address.
7. Browser type and operating system.
8. Date and time of access to the website.
9. Pages visited within the site.
10. Browsing time.
11. Websites visited before or after accessing the VIVRA site.
12. The user’s browsing preferences.

Information collected via cookies generally does not allow the user to be identified directly, but it may be linked to personal data when the User interacts with the site or uses the services offered by VIVRA.

3.1 Essential (Necessary) Cookies. These are indispensable for the operation of the platform. They allow:

1. Sign-in.
2. User authentication.
3. Account security.
4. Fraud prevention.

Without these cookies, the service cannot operate correctly.

3.2 Functional Cookies. These allow us to remember:

1. User preferences.
2. Regional settings.
3. Language.
4. Basic personalisation.

3.3 Analytics Cookies. These are used to:

1. Analyse traffic.
2. Measure use of features.
3. Improve site performance.
4. Detect technical errors.

The information collected is usually aggregated and does not identify the user directly.

3.4 Analytics Services. In order to improve the operation of the website, optimise the user browsing experience and obtain statistical information about use of the site, VIVRA may use analytics tools provided by third parties. These tools use cookies or other tracking technologies to collect aggregated information about users’ interaction with the website. The services used include:

The information collected by these tools may be transmitted to and stored on the servers of the corresponding providers, in accordance with their own privacy policies. For more information about data processing by these providers, we recommend consulting their respective privacy policies available on their official websites.

3.5 Third-Party Cookies. VIVRA may allow external technology providers to install cookies needed for:

1. Technology infrastructure.
2. Statistical analysis.
3. Security.
4. Authentication services.

These third parties act under their own privacy policies.

We use cookies to:

1. Ensure the secure operation of the platform.
2. Keep sessions active.
3. Optimise performance.
4. Prevent unauthorised access.
5. Comply with legal obligations.

VIVRA does not use cookies to sell personal information.

The user may:

1. Configure their browser to reject cookies.
2. Delete stored cookies.
3. Set alerts before cookies are installed.

In addition, the first time you enter this site you are offered the choice of whether to accept non-essential cookies. You can change that decision at any time from the button at the end of this page.

Disabling essential cookies may affect the functionality of the platform.

Cookies do not store sensitive financial information such as full card numbers or passwords in plain text. VIVRA implements reasonable technical measures to protect the information collected through cookies. However:

• No system is completely secure.
• Transmitting data over the internet involves inherent risks.

VIVRA states that its activities are carried out in accordance with the applicable law of the United Mexican States, as well as with the principles of legality, transparency, accountability and personal data protection.

In particular, the processing of personal data carried out through the website and in the context of VIVRA’s commercial relationships is performed in accordance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties and other applicable personal data protection rules.

VIVRA also adopts reasonable administrative, technical and physical measures to protect users’ personal information against damage, loss, alteration, destruction or unauthorised use, access or processing.

In carrying out its activities, VIVRA may comply with legal obligations arising from applicable commercial, financial, tax and anti-money-laundering provisions, where such obligations apply under the legal framework in force.

The information and content published on the website is informative and commercial in nature and does not constitute personalized legal, financial or tax advice.

VIVRA may update this Policy at any time. Changes will be published on the website with the corresponding update date. Continued use of the platform implies acceptance of the changes.

For any query relating to this Policy:

Email: hola@vivra.shop

Registered address: Av. Emiliano Zapata 375, Col. Sta Cruz Atoyac, Benito Juárez, C.P. 03310, Ciudad de México